About Reef Realty
Who We Are
Reef Realty is not your average real estate brokerage—and that is very much by design.
For more than 30 years, we have built our practice around one simple principle: exceptional outcomes come from exceptional decision-making. Our role is to ensure you are armed with the most accurate, relevant, and actionable information available so you can move forward with confidence and clarity at every stage of the process.
We are not salespeople. We are trusted real estate consultants.
We never pressure, persuade, or push. Instead, we educate, advise, and guide—helping you navigate the countless nuances, risks, and opportunities that exist in every transaction. Real estate is complex. The stakes are high. Experience matters. Our job is to ensure nothing is overlooked and nothing is left to chance.
Every client’s goals are different, and we approach each engagement accordingly. We put you in the strongest possible position by showing up—physically, mentally, and professionally—and by tailoring strategy, negotiation, and execution to your specific objectives.
What You Can Expect From Us
- Clear, accurate, and timely information—so you always know where you stand
- Seasoned, strategic advice grounded in decades of real-world experience
- Relentless advocacy, negotiating every agreement as if it were our own
- Clear commitments—and follow-through you can rely on
- Trust earned through demonstrated competence and uncompromising character
We take our fiduciary duty seriously—very seriously. Acting in your best interest is not a slogan or a checkbox; it is the foundation of everything we do.
With decades of experience comes the judgment to know not only what to do, but when and why—and how to protect you at every turn.
Ultimately, our success is measured by yours.
When your goals are achieved, we’ve done our job.
WHEN YOU WIN, WE WIN.
Why Choose Us
You have so many options when it comes to choosing a real estate broker to represent you in the sale or purchase of your home. What it boils down to is picking someone who you can trust. And when you think about it, TRUST is made up of two critical elements — competence and character. Find an experienced broker of high character and unsurpassed levels of competence, and you’ve found the right person!
Competence
Does the broker have two+ decades and hundreds of transactions under his belt?
Does the broker have an appraisal background and an intimate understanding of the valuation and economics of real property?
Does the broker have a construction background? Has he ever built anything? Does he know how to look out for you when it comes to the physical aspects of the home you are considering?
Character
Odds are poor that you meet an agent that admits to you they are of poor character. So instead of us praising ourselves, see what other people are saying about us and about us and about our character.
Who Are You
In classic cliché fashion, our clients are usually ready, willing and able to embark on their real estate transaction.
But don’t worry, if you don’t have all your ducks in a row, we’ll help you get there too.
We have all the knowledge, skills and resources you’ll need to move forward with our guidance.
You’ll know you are Ready when…
…you are feeling some sort of pain and you are motivated to find a solution to alleviate that pain. Here are some examples of the pain we are talking about are.
Whatever you circumstances may be, we help you alleviate those sources of pain. No one moves for fun. Let’s face it, it’s a hassle. But if your current living circumstances are causing more pain than pleasure, it’s probably time to consider making a move.
Willing…
Again, when contemplating a real estate transaction there is going to be some effort that needs to be put forth. A good broker will alleviate the burden of work to a certain extent but both buying and selling a home takes time and energy on the part of the client too. If you are unwilling to dedicate some time and energy into the process, you may just not be willing yet.
Able…
And of course, being able is critical too. Lots of people are ready and willing but just don’t have the capability for one reason or another to act.
If you’re a Seller, being ABLE means:
- You have the authority to enter into a binding agreement
- You can convey clean, equitable title to your property
- Your family is on board with your decision
- You have a plan for alternate housing
If you’re a Buyer, being ABLE means;
- You’re ready to chosen a lender (assuming you’re in need of a loan)
- You’re ready to get pre-qualified for your financing
- Your go goals are clear and realistic
- You’re ready to have a detailed conversation with your real estate broker.
We know, it all can sound overwhelming. Rest assured that’s why we are here…
to help guide you through the process and provide resources whenever needed.
Meet The Team







