(619) 977-7777 kevin@reef-realty.com

About Reef Realty

Who We Are

We are far from your average real estate brokerage. We thoroughly and consistently arm you with the best information available, enabling you to make the most confident, well-informed decisions; and in so doing, helping you to achieve your goals. We’ve spent more than 2 ½ decades getting to where we are right now, and are now positioned to serve you better than ever.

We are not salespeople. We are real estate consultants that never talk you into anything. Instead, we passionately guide you and teach you how to negotiate your way through the unimaginable number of nuances and pitfalls that exist and occur during every transaction.

We make sure to put you in the best position possible, relative to your specific goals. We do that by consistently showing up physically, mentally, and professionally.

 

  • We provide the most relevant, accurate information available to you today.
  • We offer you the best, most experienced advice possible.
  • We negotiate every agreement on your behalf as if it were our own.
  • We make commitments to you that you know you can count on.
  • We earn your trust – through unsurpassed levels of competence and exemplary standards of character – in all of our actions.

We are dedicated to our fiduciary duty to act in YOUR very best interest, and we take that duty very seriously. We never lose sight of that obligation, and only from our decades of experience do we understand how to fulfill this duty.

We understand that our personal measure of success hinges on achieving your goals.

 

When you win, we win.

Why Choose Us

You have so many options when it comes to choosing a real estate broker to represent you in the sale or purchase of your home. What it boils down to is picking someone who you can trust. And when you think about it, TRUST is made up of two critical elements — competence and character. Find an experienced broker of high character and unsurpassed levels of competence, and you’ve found the right person!

Competence

Ask yourself a few questions about any broker you are considering…
Does the broker have two+ decades and hundreds of transactions under his belt?
We do. A veteran broker said to me early on in my career, “You don’t even know what you don’t know”. It turned out to be true. The message was that until you have a couple of decades of experience behind you, you just haven’t run into enough of the inevitable issues that always crop up in a transaction. And it’s only experience that teaches you how to avoid and/or handle these issues with your client’s best interests in mind. There are many ways that experience will translate into savings for you, the client.
Does the broker have an appraisal background and an intimate understanding of the valuation and economics of real property?
We do. Having a strong, practical education in the economics and valuation of real estate is knowledge that comes into play during every transaction. Being able to make a strong, defensible argument on your behalf is a critical part of the negotiations. This is one way we save you money (in some cases, well in excess of any commission the broker will earn) during your transaction.
Does the broker have a construction background? Has he ever built anything? Does he know how to look out for you when it comes to the physical aspects of the home you are considering?
We do. We have purchased, built, renovated, subdivided, and developed hundreds of properties for our own account over a span of several decades. There is so much to learn and know about construction when choosing the right home. Having someone on your side who has experience and an in-depth understanding of construction helps you avoid dozens of potential pitfalls and can save you tens of thousands of dollars.

Character

Odds are poor that you meet an agent that admits to you they are of poor character. So instead of us praising ourselves, see what other people are saying about us and about us and about our character.

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Kevin’s knowledge, advice and negotiating skills saved me multiples of the few thousand I would have been rebated from the other agent. His construction experience proved to be invaluable when addressing any physical conditions during the inspection. And his extensive experience in executing a real estate transaction help to point out and avoid all the potential pit falls I might have stumbled in to. Kevin negotiated for every penny he could on my behalf and I was pleasantly surprised to see how he took my transaction so very personally. He paid great attention to the detail needed which gave me great comfort and confidence in working with him and knowing the job was getting done right. I didn’t really know how involved a good real estate needs to be and how crucial their experience is. Now I know and in hindsight, I could have never bought my home without him. I can and do confidently recommend using Kevin’s representation if the opportunity ever arises.

5
Matt Gillott
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I did a real estate transaction previously before I knew Kevin. It was nothing like this. I now have a new appreciation for what an exemplary agent can accomplish. We learned a lot from Kevin and we are literally now set for life. I can’t recommend Kevin and Reef Realty highly enough.

5
Peter Holmes & Mandy Stephens
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You hear realtors boast of their levels of experience all the time. Often it’s just rhetoric – but not in Kevin’s case. I didn’t know his 25+ years of experience in real estate was going to be so obviously helpful but it was. Especially in today’s challenging buy-side housing market, Kevin’s understanding of all things real estate from construction, finance, and legal literally translated to real strategic value and real dollars. In our recent transaction the seller had a rookie agent. It was so advantageous to have Kevin’s representation as our buyer agent to work with a newbie to the industry. A lesser agent would never have overcome the hurdles he did. We highly recommend Kevin’s service and would work with him again without hesitation.

5
Chad Amon
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I would have never been able to do this without Kevin’s experience and guidance. He treated the negotiations as if they were his own. There were times when he could have taken the “easy” route and been done with it. Instead he took the hard route and protected my best interests instead. He proved to be an excellent negotiator and found compensation for me that I would never have even requested. He was 100% transparent and highly responsive to my never ending questions. Anyone considering a real estate transaction would be hard pressed to find a better broker.

5
Jane Wiese
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I’ve represented Kevin Dougherty on three closings so far, and Kevin has impressed me with his quick decisions and tenacity. He’ll also look for creative solutions to get the deal closed. And Kevin has a good support team to help overcome the many hurdles in the property-buying process. Kevin is clearly an experienced buyer, and I would highly recommend him to any investor who might consider bringing him on as a partner.

5
Sean Hillier
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Kevin’s knowledge of everything real estate is so far above his peers and colleagues, its recognizable upon meeting him. You know you are going to be working with a person who has integrated real estate into his life and authentically enjoys it. He is genuinely devoted to his clients giving his all to ANY type of real estate transaction. He oddly enjoys reading contracts word for word, line by line to ensure there are no surprises. His communication is thorough throughout the process which I found crucial. His level of professionalism and steady, consistent demeanor made every meeting and conversation productive and provided me with a clear understanding of what was next.

5
Jeanne David
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Kevin is a true professional with exceptional knowledge of the San Diego real estate market. In spite of the many challenges of this particular transaction, including my travel schedule and the seller being somewhat difficult to work with, Kevin and his team succeeded in completing the transaction while maintaining excellent communication and assistance to me throughout. The work and diligence to his clients that I experienced from Kevin is unparalleled and I highly recommend Kevin for any real estate transaction.

5
Jennifer DeGier
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When we first started working with Kevin, he said his 25 years of experience was going to help us in many way but we took that comment with a grain of salt. He was right. Looking back, his efforts and experience really did make the difference in achieving our goals.

5
Johnny & Jesse McMillan
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Kevin’s skill in identifying a good fit, good value and projecting a clients needs that they aren’t yet aware of are invaluable. It’s not always immediately obvious but he ends up being spot on with almost almost all of his projections.

He’s been at this for decades, there’s almost nothing he hasn’t seen, so he can essentially project the behaviors of sellers and buyers as if he’s inside their heads. He knows where to probe when viewing properties (think boundaries, easements, structural repairs, associated costs) to protect your interests, and he has the perspective both from his experience as an agent but also his development background to perfectly advise you on what ‘little stuff’ shouldn’t get in the way of the big picture. His skill in this regard is incredibly valuable – especially when there’s big money on the line. Sometimes every small thing feels like a huge deal. He lets you know when it is and when it isn’t.

5
Chris W
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Once again we went back to Kevin to help us execute our 4th real estate transaction with him. And once again he did not disappoint. Our deep understanding of Kevin’s work experience and expertise made coming back to Kevin an easy decision. His upbeat personality and sense of humor makes him easy to work with, but when it comes to negotiating a real estate transaction, he takes his job very seriously and very personally. I always know he’s acting in our best interest and making us a priority. In our most recent transaction, after several counter offers, we got to a place in the negotiations where we were ready to accept. Although we were happy with the negotiated terms, Kevin felt there was a little more being left on the table. Sure enough, he got us another $10k off the purchase price. In the grand scheme of things, $10k isn’t a huge number but it speaks loudly about how he does his job. I highly recommend Kevin to anyone looking for a ‘best in industry’ agent, and trust that he will continue to exceed our expectations with our next transaction.

5
John Adams, Ph.D.
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Besides being a good friend, Kevin also did a fantastic job for me in selling my home. He undertook the role right as the market began the downturn. He stuck with it and, through his diligence alone, got the property moved under very difficult circumstances. Many thanks.

5
Bob Bright
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We dropped about the most complex real estate transaction on Kevin that any of us have ever seen. There was a foreclosure, an eviction, an unlawful detainer action, and a quiet title action all on this one property at one point or another during the transaction. Kevin took everything in stride overcoming all obstacles and even kept the bank from taking the property back on numerous occasions. His advice, experience and his contacts lead us down the right path. We recouped our original investment plus a lot more making it all worthwhile in the end. I know a lot of real estate guys but I don’t know another that would have persevered and ultimately succeeded in achieving our goals like Kevin did on this property. In the end, after the chaos subsided, Kevin presented us with multiple offers and a fast, all-cash close on a very complicated transaction. You would be hard pressed to find better representation.

5
Dema Zlotin
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We were about to list our house with Kevin right when the pandemic hit. We followed all Kevin’s advice and in hindsight, glad we did. To our delight and with Kevin’s guidance, we ended up selling our house for a price that was about $100k higher than all the market data justified. We felt very confident that all Kevin’s advice and actions were in our best interests. And his knowledge base and experience are well beyond all the other agents we know. You think things like that don’t matter… but they do. We’re using Kevin again to purchase our new home and would confidently recommend you do the same.

5
Travis & Nora Low
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Kevin is an incredibly talented and professional investor. With lightning speed he brings in his highly skilled and proficient sub-contractors and within hours, there are answers and solutions, to otherwise challenging issues. Kevin treats the clients with the utmost care and respect, which is an honorable trait for someone with his track record of success. Our last deal required a true “Hail Mary” pass but we pulled it off while working together for the benefit of the entire team! I look forward to many more successful deals with Kevin.

5
Debbie Keller
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Kevin is highly competent, analytic, down to earth, and a good communicator. He is patient with the inevitable client neurosis and he gets the job done right.

If we ever had to buy or sell again, I wouldn’t hesitate to enlist his services for a 4th time and beyond. You cant put a price on someone who is experienced beyond belief, unquestionably loyal to your interests as clients, understands the market and has a keen eye for evaluating property fit, value and design potential.

5
Chris W
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If you want a broker that is dedicated, on top of everything, follows through, and takes care of you in more ways than you realized were even needed, Kevin is your guy. He performance during my short sale was outstanding and impressive. He truly cares about his clients and it’s no wonder we end up being his friends. I was primarily dealing with a bank. If you are in need of a hero to battle the banks in a short-sale, I would 1000% recommend Kevin. If it wasn’t for his efforts, his round the clock diligence and his determination to help me accomplish my goals, I wouldn’t have gotten out of the tough situation I was in. A big thank you to Kevin and to his team. Simply Fabulous!!

5
Tena Gooden
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Kevin took what is an overwhelming process, and made it as seamless as possible for me! I had no idea how involved a real estate transaction could be. Thank goodness for Kevin’s guidance and expertise. I have to admit, I was really nervous and even freaked out at a couple points during my transaction. Kevin was part counselor, part contractor, and all real estate broker extraordinaire!

5
Layla Yarr

Who Are You

In classic cliché fashion, our clients are usually ready, willing and able to embark on their real estate transaction.

But don’t worry, if you don’t have all your ducks in a row, we’ll help you get there too.

We have all the knowledge, skills and resources you’ll need to move forward with our guidance.

You’ll know you are Ready when…

…you are feeling some sort of pain and you are motivated to find a solution to alleviate that pain. Here are some examples of the pain we are talking about are.

Whatever you circumstances may be, we help you alleviate those sources of pain. No one moves for fun. Let’s face it, it’s a hassle. But if your current living circumstances are causing more pain than pleasure, it’s probably time to consider making a move.

Willing…

Again, when contemplating a real estate transaction there is going to be some effort that needs to be put forth. A good broker will alleviate the burden of work to a certain extent but both buying and selling a home takes time and energy on the part of the client too. If you are unwilling to dedicate some time and energy into the process, you may just not be willing yet.

Able…

And of course, being able is critical too. Lots of people are ready and willing but just don’t have the capability for one reason or another to act.

If you’re a Seller, being ABLE means:

  • You have the authority to enter into a binding agreement
  • You can convey clean, equitable title to your property
  • Your family is on board with your decision
  • You have a plan for alternate housing

If you’re a Buyer, being ABLE means;

  • You’re ready to chosen a lender (assuming you’re in need of a loan)
  • You’re ready to get pre-qualified for your financing
  • Your go goals are clear and realistic
  • You’re ready to have a detailed conversation with your real estate broker.

We know, it all can sound overwhelming. Rest assured that’s why we are here…
to help guide you through the process and provide resources whenever needed.

Meet The Team