(619) 977-7777 kevin@reef-realty.com

Buying a House

What to Expect

Congratulations on making the tough decision to buy a new home! This is probably one of the biggest financial decisions of your life, and negotiating your way through the home-buying process is a challenging endeavor. Don’t let anyone tell you otherwise.

You’ll ultimately be making the decisions, but we will be providing you with highly customized coaching and guidance to help you make the best decisions to achieve your goals — something you’ll never get with an automated system, on the internet, or with a less experienced agent. Only with this guidance and knowledge will we, together, be able to negotiate the best terms on your behalf.

You Will Need To:

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Arrange for financing

(Assuming you need a loan)

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Find the perfect home
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Negotiate a purchase agreement
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Work through the transactional process

And unfortunately, there are many pitfalls along the way. Unless you are or your agent is truly an expert in ALL of these areas, you may be in jeopardy of costing yourself tens of thousands. A great agent will have several good pieces of advice in each of these areas.

Tools & Resources

Here are some tools to help you get started with the process:

Buying a home Icons-1

Home Buyer’s Guide

Buyer's agent

Choosing A Buyer’s Agent

property search

Property Search

Calculators

Mortgage Calculator

Arming yourself with knowledge and experience is going to be critical to your success. Of course, if you don’t have the knowledge and experience needed, that’s where a good real estate agent comes in. He’ll be an invaluable asset for you throughout the transaction, and if you pick the right one, will pay for himself many times over. He will help negotiate and guide you through the myriad of obstacles you will inevitably face. It may not be readily apparent up front, but at the end of the transaction you will say to yourself, “Wow, I could never have done that without my agent!” … and it will be true.

Choosing A Buyer’s Agent

You have so many options when it comes to choosing a real estate broker to represent you in the purchase of your home. What it boils down to is picking someone who you can trust. And when you think about it, TRUST is made up of two critical elements — competence and character. So instead of using your wife’s brother’s girlfriend’s cousin, you might want to find an experienced broker of high character, along with an unsurpassed level of competence and you’ll know you’ve found the right guy!petence and you’ve found the right guy!

Competence

Ask yourself a few questions about any broker you are considering…
Does the broker have two+ decades of experience and hundreds of transactions under their belt?
We do. A veteran broker said to me early on in my career, “You don’t even know what you don’t know”. It turned out to be true. The message was that until you have a couple decades of experience behind you, you just haven’t run into enough of the inevitable issues that always crop up in a transaction. And until you have that experience, you won’t know how to avoid and/or handle them with your client’s best interests in mind. There are many ways that this experience will translate into savings for you, the client.
Does your broker have an appraisal background and have an intimate understanding of the valuation and economics of real property?
Having a strong, practical education in the economics and valuation of real estate is knowledge that comes into play during every transaction. Being able to make a strong, defensible argument on your behalf is a critical part of the negotiations. This is one way we save you money (in some cases well in excess of any commission we, the broker, will earn) during your transaction.
Does your broker have a construction background? Has he ever built anything? Does he know how to look out for you when it comes to the physical aspects of a home you are considering?
There is so much to learn and to know about construction when choosing the right home. Having someone on your side that has in-depth experience and an understanding of construction helps you avoid dozens of potential pitfalls, and can save you tens of thousands. We have that experience. We have purchased, built, renovated, subdivided, and developed hundreds of properties for our own account over a span of several decades.

Character

Odds are poor that you meet an agent that admits to you they are of poor character. So instead of us praising ourselves, see what other people are saying about us and about us and about our character.

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If you want a broker that is dedicated, on top of everything, follows through, and takes care of you in more ways than you realized were even needed, Kevin is your guy. He performance during my short sale was outstanding and impressive. He truly cares about his clients and it’s no wonder we end up being his friends. I was primarily dealing with a bank. If you are in need of a hero to battle the banks in a short-sale, I would 1000% recommend Kevin. If it wasn’t for his efforts, his round the clock diligence and his determination to help me accomplish my goals, I wouldn’t have gotten out of the tough situation I was in. A big thank you to Kevin and to his team. Simply Fabulous!!

5
Tena Gooden
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Besides being a good friend, Kevin also did a fantastic job for me in selling my home. He undertook the role right as the market began the downturn. He stuck with it and, through his diligence alone, got the property moved under very difficult circumstances. Many thanks.

5
Bob Bright
Attorney
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We dropped about the most complex real estate transaction on Kevin that any of us have ever seen. There was a foreclosure, an eviction, an unlawful detainer action, and a quiet title action all on this one property at one point or another during the transaction. Kevin took everything in stride overcoming all obstacles and even kept the bank from taking the property back on numerous occasions. His advice, experience and his contacts lead us down the right path. We recouped our original investment plus a lot more making it all worthwhile in the end. I know a lot of real estate guys but I don’t know another that would have persevered and ultimately succeeded in achieving our goals like Kevin did on this property. In the end, after the chaos subsided, Kevin presented us with multiple offers and a fast, all-cash close on a very complicated transaction. You would be hard pressed to find better representation.

5
Dema Zlotin
CEO
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I would have never been able to do this without Kevin’s experience and guidance. He treated the negotiations as if they were his own. There were times when he could have taken the “easy” route and been done with it. Instead he took the hard route and protected my best interests instead. He proved to be an excellent negotiator and found compensation for me that I would never have even requested. He was 100% transparent and highly responsive to my never ending questions. Anyone considering a real estate transaction would be hard pressed to find a better broker.

5
Jane Wiese
Insurance Sales
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Once again we went back to Kevin to help us execute our 4th real estate transaction with him. And once again he did not disappoint. Our deep understanding of Kevin’s work experience and expertise made coming back to Kevin an easy decision. His upbeat personality and sense of humor makes him easy to work with, but when it comes to negotiating a real estate transaction, he takes his job very seriously and very personally. I always know he’s acting in our best interest and making us a priority. In our most recent transaction, after several counter offers, we got to a place in the negotiations where we were ready to accept. Although we were happy with the negotiated terms, Kevin felt there was a little more being left on the table. Sure enough, he got us another $10k off the purchase price. In the grand scheme of things, $10k isn’t a huge number but it speaks loudly about how he does his job. I highly recommend Kevin to anyone looking for a ‘best in industry’ agent, and trust that he will continue to exceed our expectations with our next transaction.

5
John Adams, Ph.D.
Head of Research
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You hear realtors boast of their levels of experience all the time. Often it’s just rhetoric – but not in Kevin’s case. I didn’t know his 25+ years of experience in real estate was going to be so obviously helpful but it was. Especially in today’s challenging buy-side housing market, Kevin’s understanding of all things real estate from construction, finance, and legal literally translated to real strategic value and real dollars. In our recent transaction the seller had a rookie agent. It was so advantageous to have Kevin’s representation as our buyer agent to work with a newbie to the industry. A lesser agent would never have overcome the hurdles he did. We highly recommend Kevin’s service and would work with him again without hesitation.

5
Chad Amon
Director of Product Design
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Kevin is an incredibly talented and professional investor. With lightning speed he brings in his highly skilled and proficient sub-contractors and within hours, there are answers and solutions, to otherwise challenging issues. Kevin treats the clients with the utmost care and respect, which is an honorable trait for someone with his track record of success. Our last deal required a true “Hail Mary” pass but we pulled it off while working together for the benefit of the entire team! I look forward to many more successful deals with Kevin.

5
Debbie Keller
Interior Designer
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I did a real estate transaction previously before I knew Kevin. It was nothing like this. I now have a new appreciation for what an exemplary agent can accomplish. We learned a lot from Kevin and we are literally now set for life. I can’t recommend Kevin and Reef Realty highly enough.

5
Peter Holmes & Mandy Stephens
COO
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I’ve represented Kevin Dougherty on three closings so far, and Kevin has impressed me with his quick decisions and tenacity. He’ll also look for creative solutions to get the deal closed. And Kevin has a good support team to help overcome the many hurdles in the property-buying process. Kevin is clearly an experienced buyer, and I would highly recommend him to any investor who might consider bringing him on as a partner.

5
Sean Hillier
Broker/Owner
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Kevin took what is an overwhelming process, and made it as seamless as possible for me! I had no idea how involved a real estate transaction could be. Thank goodness for Kevin’s guidance and expertise. I have to admit, I was really nervous and even freaked out at a couple points during my transaction. Kevin was part counselor, part contractor, and all real estate broker extraordinaire!

5
Layla Yarr
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Kevin is a true professional with exceptional knowledge of the San Diego real estate market. In spite of the many challenges of this particular transaction, including my travel schedule and the seller being somewhat difficult to work with, Kevin and his team succeeded in completing the transaction while maintaining excellent communication and assistance to me throughout. The work and diligence to his clients that I experienced from Kevin is unparalleled and I highly recommend Kevin for any real estate transaction.

5
Jennifer DeGier
Airline Pilot
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Kevin is highly competent, analytic, down to earth, and a good communicator. He is patient with the inevitable client neurosis and he gets the job done right.

If we ever had to buy or sell again, I wouldn’t hesitate to enlist his services for a 4th time and beyond. You cant put a price on someone who is experienced beyond belief, unquestionably loyal to your interests as clients, understands the market and has a keen eye for evaluating property fit, value and design potential.

5
Chris W
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Kevin’s knowledge, advice and negotiating skills saved me multiples of the few thousand I would have been rebated from the other agent. His construction experience proved to be invaluable when addressing any physical conditions during the inspection. And his extensive experience in executing a real estate transaction help to point out and avoid all the potential pit falls I might have stumbled in to. Kevin negotiated for every penny he could on my behalf and I was pleasantly surprised to see how he took my transaction so very personally. He paid great attention to the detail needed which gave me great comfort and confidence in working with him and knowing the job was getting done right. I didn’t really know how involved a good real estate needs to be and how crucial their experience is. Now I know and in hindsight, I could have never bought my home without him. I can and do confidently recommend using Kevin’s representation if the opportunity ever arises.

5
Matt Gillott
Vascular Territory Manager
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Kevin’s knowledge of everything real estate is so far above his peers and colleagues, its recognizable upon meeting him. You know you are going to be working with a person who has integrated real estate into his life and authentically enjoys it. He is genuinely devoted to his clients giving his all to ANY type of real estate transaction. He oddly enjoys reading contracts word for word, line by line to ensure there are no surprises. His communication is thorough throughout the process which I found crucial. His level of professionalism and steady, consistent demeanor made every meeting and conversation productive and provided me with a clear understanding of what was next.

5
Jeanne David
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We were about to list our house with Kevin right when the pandemic hit. We followed all Kevin’s advice and in hindsight, glad we did. To our delight and with Kevin’s guidance, we ended up selling our house for a price that was about $100k higher than all the market data justified. We felt very confident that all Kevin’s advice and actions were in our best interests. And his knowledge base and experience are well beyond all the other agents we know. You think things like that don’t matter… but they do. We’re using Kevin again to purchase our new home and would confidently recommend you do the same.

5
Travis & Nora Low
Director
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Kevin’s skill in identifying a good fit, good value and projecting a clients needs that they aren’t yet aware of are invaluable. It’s not always immediately obvious but he ends up being spot on with almost almost all of his projections.

He’s been at this for decades, there’s almost nothing he hasn’t seen, so he can essentially project the behaviors of sellers and buyers as if he’s inside their heads. He knows where to probe when viewing properties (think boundaries, easements, structural repairs, associated costs) to protect your interests, and he has the perspective both from his experience as an agent but also his development background to perfectly advise you on what ‘little stuff’ shouldn’t get in the way of the big picture. His skill in this regard is incredibly valuable – especially when there’s big money on the line. Sometimes every small thing feels like a huge deal. He lets you know when it is and when it isn’t.

5
Chris W
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When we first started working with Kevin, he said his 25 years of experience was going to help us in many way but we took that comment with a grain of salt. He was right. Looking back, his efforts and experience really did make the difference in achieving our goals.

5
Johnny & Jesse McMillan
Director

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